GoNative / Sui ecosystem
Bitcoin yield
on Sui.
I served as Community Manager with project-level ownership across growth initiatives, coordinating campaigns that turned technical milestones into audience growth and product adoption.
Project identity
Community and yield strategy
Ecosystem
Sui / BTC
Role
Ops & Growth
Vertical
Web3 DeFi
Focus
Engagement
Context
What I handled
GoNative is a Bitcoin yield platform built on the Sui blockchain, focused on yield generation, community growth, and product adoption. My responsibilities overlapped heavily with project management, community operations, and campaign execution.
Impact focus
Why it mattered
I organized growth systems, leveraged the community as a distribution channel, and translated technical milestones into actionable campaigns that supported product adoption.
Community growth campaign
Writing contest activation
I coordinated a community-driven writing campaign to increase brand visibility and drive engagement within the ecosystem.
- Structured participant interaction and campaign flow.
- Built a support funnel to keep user acquisition smooth.
- Strengthened GoNative's brand presence in the wider Web3 community.
Sales support
NFT participation support
I supported critical NFT sales initiatives through community engagement, structured communication, and campaign coordination.
- Clarified NFT utility during the awareness phase.
- Managed real-time communication between the core team and potential buyers.
- Drove participation that supported the protocol's revenue goals.
Strategic value
Execution
I ran growth campaigns and handled front-line user mitigation.
Strategic value
Web3 ops
I used the community as a product distribution channel in a decentralized environment.
Strategic value
Delivery style
I connected campaign planning, communication, and adoption into one workflow.